Media,  Projects

Fashion Revolution 24 April 2014

Fashion is already a force to be reckoned with. It inspires, provokes, leads and enthralls. And, from April 24th 2014, it’s going to do even more. Because we’re turning fashion into a force for good. On April 24th 2013, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Many more were injured. Today, people are still suffering as a direct result of our fashion supply chain.    – Fashion Revolution Day says enough is enough –

Roos FRD 2014

I am proud to be the first Fashion Revolution Coordinator in the Netherlands for over 1,5 year. We supported the activities from the UK, but also around the Globe. I was spokewoman for the Dutch media, tv& radio on 24th April 2014 and coordinate the activities in The Netherlands.

Listen here to radio NPO1

Listen here to radio6 Eerst Jaap!

Our team in 2014 was; Donna Darthuijzen ( Green this Season) , Mattheijs Kettelerij ( Urgenda), Ashna Chhatta  ( Stoere Vrouwen) and Jos Coszijnes ( Goodfibrations).

On April 24th, people around the world – from designers and icons, to high street shops and high couture, from cotton farmers and factory workers, to campaigners, academics, the media and any individual who cares about what they wear – will come together to say the same.

Rana Plaza disaster, we’ll start by remembering its victims and raising awareness of the fashion industry’s biggest challenges. But because we want fashion to be a force for good, we’ll also be celebrating fashion and spreading excitement about the power it has to make big change happen fast.

 stripped for fashionTo put our plan for a better fashion world into action, this year we’re asking one simple question: Who Made Your Clothes? We’re asking everyone who’s part of Fashion Revolution Day to help by wearing an item of clothing inside out, photographing it and then sharing it with the hashtag #insideout.

That way, everyone – wherever they are, whoever they are and whatever they’re wearing – can show their support for better connections and transparency across the fashion supply chain.  Founder of Fashion Revolution, Carry Somers says “Fashion Revolution Day has gathered incredible momentum on a global scale. In 2014 we had over 40 countries around the world who participated in the day and I believe this represents a really exciting opportunity to reconnect fashion-lovers with the people who made their clothes” Upcycling pioneer, Orsola de Castro says “With one simple gesture, #insideout, we want you to ask: “Who Made Your Clothes?” this action will encourage people to imagine the ‘thread’ from the garment to the machinist that sewed it and all the way down to the farmer that grew the cotton it was made from”.

“Fashion Revolution Day promises to be one of the very few truly global campaigns to emerge this century”        

In 2015 more then 78 countries around the globe participated in this UK based  initiative. 

Many thanks to; Jos Cozijnsen, Donna Darthuizen & Matthijs Kettelerij &  ofcourse to “STOEREVROUWEN” Ashna & Mirjam to make this day unforgettable! T-Shirts sponsored by Print by GraphicDesign

FRD team