Hotel campaign FairtradeNL

download (3)The 1st Fairtrade Hotel Room in the Netherlands has been opened in 2009! The campaign was set up to promote Fairtrade Certified Cotton. From 2009-2012 I was marktmanager cotton and responsible for this hotelcampaing, 2 cotton trips to Mali and a cotton congress in Utrecht. “Please change this room into Fairtrade” was the slogan for this campaign. It was a enormous succes and followed by many countries afterwards.