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“Our purpose is to use our gifts to improve the lives of others.”
We strive to create fair, conscious and sustainable fashion. The combination of sustainable production, while never losing an eye for beauty and trendiness, was the main reason for founding J-LABEL. We love fashion, but we love our world in its entirety even more. We believe one should not disclose the other. We also believe that fashion is a great way to express yourself and to show your authentic style. When you feel good in what you wear, the world picks up on your energy and this will reflect back on you. With much love and passionate hard work, we hope to take a step towards a better world.

Judith and Janneke, a former lawyer and jurist, enthusiastically take justice to the next level. We’re both Dutchies and J-LABEL’ s founders and designers. We have launched our fashion label and webshop in July 2018, exactly ten years after meeting each other in Jakarta, Indonesia, for the first time during a vacation and we have been inseparable ever since. Our friendship and partnership constantly drive us to improve as human beings and entrepreneurs and we share a huge desire for justice and exploring our curiosity, which makes us so passionate about this. Judith and her family live in Jakarta and Janneke and her family lives in Zwolle, The Netherlands, where she also works as a trendwatcher and stylist for a fashion company. We are both moms of two, aiming to raise our children to become independent, happy, free and conscious human beings. In the frame of ‘practice what you preach’, we decided to give our dream a chance by starting J-LABEL, trying to make a positive difference in the world.

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Judith van der Wolde and Janneke Honings