JONG® is the first circular streetwear brand in the Netherlands, founded in Rotterdam. This is the next move in streetwear. We aim to build a fashion industry that values people, the environment, creativity, and profit equally. JONG incorporates this important vision into modern and timeless designs, making sustainable fashion cool and contributing to an industry that restores and regenerates the environment.
We do this by producing fair and locally. Also, we only use vegan and endlessly recycled raw materials, sustainable packaging (plastic-free), and focus on waste reduction and recycling at every part of the production process. Unlike other streetwear brands, JONG will only release two, up to three collections per year. To become circular we will introduce a take-back service after the payment of the product. We champion inclusivity as crucial for success, which is why the first-ever collection is unisex.
Our mission is to make sustainable and affordable streetwear available to everyone. We're here to make sure you look your best while doing the best for our world.
Shurtney Rimon & Danique Snel