People | Humans
More than 70% of the garment workers in the fashion industry are women, among which 87% are not paid the minimum wage in top production Asian countries. We value brands that value all employees with equal human rights that everyone deserves.
Planet Earth
The fashion industry is one of the largest polluters on earth, with a thirsty water consuming agriculture. From aceint materials like hemp, up to the leaf of Pineapple to using the waste of oranges into fibres, we love the new posibilities are using avoiding chemicals in fashion.
Animals
Cow leather is the most widely used leather and accounts for 65 to 70% of world production. We support animal rights. By adding innovatieve materials as vegan category, our mission is to inspire desigers purchasing of working with animal friendly products.
Partnerships
Doing business in fashion is well known as a closed one. Not knowing where our clothes are made means no transparency. To make a breaktrough and to do good you need partners, the right partners. Knowing and sharing with whom you work gives more reliability to your costumers.
Purpose
Most consumers of fashion are young people. The so called new generation of Milennials are more lucidly making decisions аnd as such, they present an example on how fashion industry are key in the process of changing habits.
Peace
Most wars in the world are because of water, oil and hunger. As these three elemants are a main element in the fashion industry we have to investigate better materials for our use. Re-thinking our use to do better.