New Optimist is on a mission to prove that fashion can be social, circular and local. By putting the makers and the production process in the spotlight, we celebrate the beautiful craft of making garments. In our store with in-house textile atelier in Amsterdam, we design, cut and sew everyday green garments in limited quantities.

All New Optimist garments are designed for circularity, following three design principles. One: to make products that don’t create waste or pollution. Two: to make durable garments that last. Three: to use recycled materials, and make sure our products can be recycled. Discover our comfy styles and shaped silhouettes. Do like we do, and say: Yes, future!